When it first arrived on the market back in 1991, MYOB spelled a gigantic FCUK you to expensive accounting firms around the world.

On the one hand it deftly screamed ‘MIND YOUR OWN BUSINESS ‘ to the big wigs while enunciating the same sentiment to truthful, hardworking home entrepreneurs everywhere.

No longer would self-employed builders, plumbers or electricians have to worry about taking their monetary affairs to an accountant “they could simply manage their own cash flow, invoices and superannuation payments on an easy to use Computer programme.

‘Mind Your Own Business ‘ was the ideal way to summarize an idea of autonomy and arrogance that has got a striking resemblance to the rebranding campaign of fashion brand French Connection United Kingdom.

If you do not, in the beginning know the name French Connection then you would be more familiar with its acronymic opposite FCUK.

With a stroke of sheer selling and pop culture genius, French Connection successfully re launched its fledgling brand with a smart rearrangement of four straightforward letters, much akin to magician’s sleight of hand.

It was actually the Just Do It of clothing and perfume “and perhaps even better.

You see the beauty in the planning of FCUK is that the human brain is cabled to process only whole words, not the single letters which make them up “maening taht you can udnertsnad a setnence jsut lkie tihs one.

So by using psycholinguistics and clever marketing, FCUK managed to by-pass censorship and public shock whilst designing a remarkable brand and a water-cooler arguing point for several years to come.

Which brings us back to MYOB.

As it might not be as brazen, thought forcing or facing as FCUK, it is certainly a giant jump in the money services industry.

Think about the target demographic: suburban bookkeepers, local tradesmen, home entrepreneurs, sole traders, and do it yourself accountants and tax agents.

For these folk, Mind Your Own Business is huge “both in practicalness and usability, as well as emotionally.

Because nothing announces DIY better than MYOB.

Accounting, payroll and retail software, webpage hosting

Constructing business life easier

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